Local Ad Sales

Testimonial

This program is well designed and locks in advertisers for
one full year. It provides great coverage on a weekly basis.
I recommend this program to anyone that feels their area is
tapped out because there is still $$$ out there to be had.
Glenn Haug, Ad Director, Moose Jaw Times

Case Studies
Program Facts
In 2008, clients who added an online component saw an average revenue increase of 26%

Clients saw an average of 33% more revenue by adding genre widgets to their website

70% of advertisers renew year after year
Program Overview

TMS offers a professional sales team dedicated to selling local advertising for your online and print products. Your dedicated TMS ad sales consultant will work in tandem with your sales team to create a customized program that will maximize revenue opportunities across multiple media platforms


Program Includes

Pre-planning strategies and materials that ensure a successful program kick-off, including:

  • Training for your staff

  • Advertising prospecting support

  • Local Online Advertising Intelligence

Ongoing program support, including:

  • Keys to sustaining advertising

  • Promotion programs to maximize exposure to your marketplace

  • Consultant contact checkpoints

Did You Know?
  • A multi-media campaign enables your product line to capture the coveted 18 - 54 demographic online and a mature 44+ demographic with your print Entertainment book

  • Newspaper Web sites account for one-third of local online advertising sales. Source:Borrell Associates Inc.

  • More than 42% of consumers say they are motivated to begin an online search after viewing an advertisement in a newspaper. Source: BIGResearch, Simultaneous Media Survey, 2007